ABOUT

"ILLOCANA" (ee-loh-kah-nah) combines ill as in “cool” and Ilocana, the name of women indigenous to the coastal Ilocos region in the Philippines, as a homage to founder Katrina’s upbringing as a Filipino-American in Queens, New York. Her love for fashion was nurtured by her lola since she was a child, bolstered by the world around her as she grew up: NYC strangers and friends, fashion blogs on Tumblr, and her own queerness.

As such, ILLOCANA is an amalgamation of the avant-garde, the past and the future, and a deep love for self-expression and community. It is an unabashed exploration of femininity, streetwear, and grunge through curated vintage clothing, both statement pieces and versatile staples.

Since its inception in 2019, ILLOCANA endeavors to promote sustainable, conscious shopping and secondhand fashion, nurture meaningful and supportive relationships between creatives, and dress up the gworls, of course. In pursuit of this, ILLOCANA hosts Markette, a femme-led, curated fashion market, with its inaugural event taking place in June 2024.

Follow @ILLOCANATM on Instagram to see more!